We don’t talk about this (De esto no se habla) — Spain's Ministry of Equality
Laughs. I still remember them. They sounded in the background while a teacher put a condom on a banana in front of twenty-something teenagers with their hormones raging. That's how my sex education began and ended. Eventually, I learned that there was much more to sex. And that's what this campaign is about. Normalizing what’s already normal. Because our periods aren’t dirty, our mothers masturbate too and people with disabilities also feel pleasure.
Results: Despite not being able to put paid behind it (“sensitive content”) – the film made national headlines, hit 500K+ views on Twitter (X), got 100+ media mentions, and #Este8MHablemos was trending topic in Spain.
Silver in Idea - Club de CreativosFILM:
STILLS:
PRINTS:
From left to right: Now that you see us, let’s talk about period sex. / Now that you see us, let’s talk about pleasure at 60. / Now that you see us, let’s talk about consent. / Now that you see us, let’s talk about sex.
