Por huevos — Spain's Ministry of Equality
In Spanish, “por huevos” can mean eggs, or a guy’s balls. So, it’s either about breakfast or bravery. In the latest Ministry of Equality campaign I wrote, it’s about both.
Featured in shots, La Vanguardia, RTVE, Latin Spots, Roastbrief, Marketing Insider, Maketing Directo, Código Nuevo &moreFILM:
STILLS:
OOH:
From left to right: “It takes a lot of ‘eggs’ to defend that you don’t always need to have them.” / “Having ‘eggs’ also means buying them yourself.” / “Let’s change what ‘having a pair’ means.”