CD – Copywriter
I've_been_to_NY_twice.webp

We are American — Bluecoat Gin

We are American — Bluecoat Gin

While in Europe cinema was just for the elite, in the USA they founded Hollywood. While europeans were building cities horizontally, in America they created skyscrapers. The ‘American Way of Life’ has always defied the European ‘savoir faire’ and Bluecoat, an American Dry Gin trying to enter a market dominated by British brands, has this spirit in its DNA.

“We’re Americans. Not because we were born in the land of opportunities. But because we know exactly what to do with them.”
— BLUECOAT: THE ORIGINAL AMERICAN DRY GIN

credits:

Executive Creative Director: Isahac Oliver

Creative Director: nacho ginestra

Art Director: marc morales

Copywriter: Gal·la Basora

Editor: Martí Blanché, arnald viladomat

photographer: núria rius

AGENCY: &ROSÀS

CLIENT: BLUECOAT GIN